You don’t need a Fortune 500 budget to get the desired traffic to your site.
Instead, marketing to the right audience is more about having an experimental mindset. One cannot rely on a single strategy to secure a place in the highly competitive marketing world.
That’s why some famous growth hacking agencies, with their data-driven approach, are so good and fast at taking any brand’s ROI to millions. They run multiple campaigns and try new ideas. After carrying out A/B tests to validate the techniques that bring results for the brand, they stick to them and improvise.
What are those experiment-worthy marketing strategies that make a brand turn into a standard household name?
In this post, we have rounded up the top 6 marketing trends that work great for brands in 2020.
Let’s see what these are.
1. Infographics Are Here to Stay
Marketers love Infographics for their “soft-selling” potential.
They make it easy for prospects to get an insight into your product’s growth by displaying ‘original content’ in the most concise manner.
This transparency compels them to ‘buy’ without making marketers appear pushy at the same time.
In fact, high-quality Infographics receive three times more social media shares than any other visual content. There is a clear reason for it. Nobody has the time and patience to go through a 2000 word long post when the same points can be summarized in a pictorial representation.
But it is essential to mention here that infographics are a saturated space. To cut the crowd and make an infographic go viral, you need to do more than just feed data and images into it.
Take inspiration from DimeHub, a Kenya based Digital Marketing firm for creating Car Insurance infographics that got 5000 shares.
2. Social Media Live Streaming is in Demand
Live streaming is a more refined entry in video marketing.
Consumers get to see the behind-the-screen of their favorite brands through live videos. The instant interaction between brand and customer fosters a high engagement rate.
Customers find it easier to make up their minds to buy a service after receiving a real-time video response to their confusion or queries. This is precisely why 82% of viewers, when given a choice between a social media post and a live video, go for the latter option.
Keeping this figure in mind, Molbak’s Garden + Home leveraged the opportunity in lockdown to collectively reach out to 17,000 audiences through live streaming their planting tutorials.
3. Advocacy Marketing Builds Lasting Brand Authority
As online audiences and brands become savvy, Influencer marketing is losing momentum.
There are now tools to detect influencers with fake followers and engagement. The number of influencers who buy followers to appear ‘big’ is increasing.
Consumers also find it difficult to trust ‘All The Good Praises Only’ about any product from these influencers. Thus, people become skeptical about an influencer using the product on himself.
When customers are pleased, they love to share their experiences. Advocacy marketing uses them as ‘advocates’ to vocalize their true feelings about a product.
But you have to be creatively intelligent to make a campaign look real. For example, Apple asked its customers to take photos with their iPhones, share them with the company, and then
selected the best ones.
In short, although the participants did not realize it, their content was serving as a ‘referral’ to new customers.
4. Giveaways Always Bring New Business
Giveaways create a lot of buzzes.
If nothing else, they bolster brand awareness.
Although it is an old way of marketing, ‘Free Stuff’ still triggers people the same way.
There are heaps of contests already running on Instagram and Facebook. To make their giveaway posts discoverable, brands use hashtags and paid advertising on these platforms.
TikTok is one channel at the moment which is not saturated with giveaways. Hence, the scope to find potential audiences genuinely interested in trying your product is enormous.
Where successful marketing with giveaways is concerned, simplicity goes a long way. Your giveaway post should clearly tell what the winner gets, its value, and the rules to enter the contest.
GroMo was wise enough to leverage all the online mediums to promote its giveaway which yielded a return of $8000 in sales.
5. Podcasts Create Positive Interaction
Podcasts can educate your audience about your brand while they also multitask.
If the speaker is creative enough, he can easily stretch hour storytelling most engagingly. Once the audience gets hooked, he can promote his brand in the most subtle way.
The on-demand availability of podcasts is what makes it stand out from other promotional media.
Even a retail giant like Sephora tapped into this minefield of marketing opportunities to carry out some savvy branding before launching its new lipstick series.
6. Google Featured Snippet Has Upped the Marketing Game
A featured snippet is the shortest and most concise piece of information Google thinks answers a query right away. Thus, it displays this information along with the website on top of all search results.
Even if your site is ranking on #10, it can get the top position in search results for its snippet.
This eventually leads to more ‘Clicks.’
A youtube video that is SEO optimized to answer a query in 00:17 seconds also makes it featured.
No method beats featured snippets in getting a brand the visibility and credibility it deserves.
Wrap Up
For a quick review, here are the best working marketing strategies of 2020:
- Make engaging and concise infographics
- Make live streaming an essential part of your marketing plan
- Engage more and more customers through advocacy marketing tricks
- Market using free giveaways
- Incorporate podcasts in your promotional activities.
- Make featured snippet worthy content, whether text or video.
We hope you liked this post.
