Millions of children are dreaming to become popular bloggers. Millennials leave offices to make money with their blogs alongside popular brands, which use business blogging as an advertising tool. So, more and more people are wondering how to write a great blog and what to talk about to make it interesting. From content marketing to modern media, there is so much noise about the content that we simply could not ignore this topic anymore.
What Makes a Good Blog?
Good content is a subjective concept. The Internet is full of what is completely not interesting to some readers, but it attracts a huge number of others. In traditional journalism, the signs of good material are the grace of the wording and the most complete discussion of the topic. It is important to come to conclusions that would make the answer to the questions posed at the beginning.
Blogging is completely different. That is why, nowadays, online media use a blogging style. For example, articles based on the “list principle” and “clickbait” attract more visitors. Both of these methods provide bloggers with a multi-million-dollar audience.
So what is good blogging content? It usually consists of four components:
1. Scanability
This is a key element in the fight for readers’ attention, as well as a way to hook and keep people on the page during the next visits. To do this, you need to work on the structure of the content and to make the general essence of the post clear for the immediate grasp. We live in a fast rhythm, so your content should be easily-approachable while taking a taxi, ordering coffee, or viewing social networks.
2. Demand
People want to have fun, laugh, get new information or learn something on a specific topic, read the latest news, or feel like a part of the community of like-minded people. Therefore, one way to check if your content is good is to ask yourself the question: “Does it give people what they want?”
3. Your Own Needs
The more your content meets the wishes of your audience, the more it will satisfy you. In the end, your main goal is to expand your audience, earn more reposts or page views to attract enough advertisers or customers into your business.
4. Your Writing Skills
Even the most enthusiastic audience will not be able to stand the awkward writings for a long time. Your writing skills should be excellent and meet the requirements of the time. It is also important to create your own writing style, so your visitors will anticipate your posts and enjoy them.
What Kind of Content You Can Post
It is clear that there are many types of writing that meet the requirements of a different audience. Based on the blog-type, your content could be:
Standard – this is the material that you publish every day: simple updates, discussions about what is happening in your life or your sphere, a bunch of news, and other info. This is what your regular followers enjoy reading when they have 20 seconds of free time to stay up-to-date.
Flagship – it serves as the main bait for your audience. This is the most important material that presents your blog to the public and justifies its reputation. It may be the only post that has received many reposts or a post that contains the maximum of useful information.
Reference (it is also called “evergreen”) – this is a strong, relevant content that your readers can always refer to. These are usually articles that provide your audience with practical information or advice. They are durable, never lost in demand, and they are read by every new person who has entered your blog.
Both flagship and reference content is needed, so when people visit your blog they find something worthwhile, useful, and informative in addition to your everyday reflections.
Ten Tips How to Make a Good Post
If you want your content to sound great, take into account the following tips:
- Be easier – use simple statements to deliver your ideas to your audience;
- Proceed to the subject – respect the readers and do not waste their time;
- Use subheadings – they increase the readability of your texts;
- Use catchy headlines – they should create an impression of importance and urgency, raise curiosity, and promise interesting content;
- Keep track of paragraph lengths – the optimal paragraph length is 5-7 lines;
- One picture replaces a thousand words – a post consisting of a continuous text looks boring to the reader;
- Tell the stories – entertaining stories attract many readers;
- Use only verified data – no one will take you seriously if you publish unverified information;
- Publish posts of practical value – after reading it, people should have a clear idea of what they should do next;
- Focus on the unique content – the more original your information is, the more reposts it will receive.
Finally, constantly improve your writing skills and the results will not take long to come. Good Luck!
