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2. On the very bottom of each category page you can read the date the last time a page was updated. Very important tip. If it says August 2001, pretty good chance no one is going to be updating that page quickly. Find one with a recent date. It shows someone has actively been updating that category.

I found my category but it has no Editor, now What?

3. Go back to the top of the page and select the next best category or backstroke to the main sub category. All dmoz main categories have 'Meta Editors' which are in charge of several (if not hundreds) of sub categories. Submitting to the general category often gets the Meta Editor to pass it along the line. Bet you didn't know dmoz editors could do that. They often pass or redirect submissions along to each other. I happen to be a dmoz editor and I find my 'inbox' always has several new entries from other Editors of similar categories.

Still no luck, now what?

4. Did you know you are allowed two (yes two) listings within dmoz? The first is subject specific. The second is Geographic. Drill down through the "Regions" portion of the index to find an appropriate category. e.g. business/northamerica/us/ohio . Chances are, the regional portion of the database will list your site based upon your country, village, town or city. Enter your listing there. (when you do, don't forget tip #-1)

Still no luck, now I'm getting frustrated!

5. Relax. Find the closest category that does have an editor and write them a -very pleasant- email explaining your situation. Most editors I am aware of will write you back. Write a nasty email and you'll get no response. We volunteer our time. They don't pay us to take abuse. You can find how to email an editor by simply clicking on their name at the bottom of the page.

Other Tips and Suggestions.

6. Read the category description before submitting your site. Yes, more reading. Most Editors have taken the time to write a description for their respective categories and often supply tips and hints for helping to process the submission faster. Suggestions such as "20 words or less," means 20 words or less, not 50, 40 or 30 or 21. Writing long flowing paragraphs for your description defeats the purpose and it might take longer to show up (if it shows up at all). Why? Because the editor has to go and personally review your site to maintain the quality of the database. They must then manually edit your description so it makes sense and fits on the page. Bottom line. You are wasting their time by not adhering to the rules. Remember, these are real people doing the work, not machines. The easier you can make it for them the better. Read the category description first.

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7. Recently there has been some inaccurate speculation concerning dmoz Editors which are in charge of categories similar to their own business interests, thus not allowing competitors into the same category. This has always been taken into consideration by dmoz administration. In fact, there are new rules and a review process to address this very issue. Each current dmoz editor (or requests to become an editor) are now required to state which URL's they are personally involved with or work for, especially in business. This 'association' review process will assist dmoz administrators in selecting or rejecting editors from conflict of interest categories. All editors are currently under review.

8. Dmoz is fair. There is no "race to the top" of the listings. You can't buy your way in, nor purchase auctions or paid listings or clickable advertising. You can't hire someone to try and get you a number one listing. Everyone in dmoz is on an equal playing field. The listings are in alphabetical order. It may be argued that sites beginning with "A" get more viewing than those beginning with "Z" but the listings are not presented this way within the search results, so there really is no distinct advantage. You'll only find them in alphabetical order if you drill down through the categories.

9. Why go through all this work to get your site listed in dmoz? It's worth it. At last count dmoz was supplying its database to over three hundred and twenty-two other engines, directories, intranets, and databases. That's pretty good coverage for a free listing.

10. Volunteer to become an Editor. Find out how the project works from the inside. It's been an interesting and rewarding experience for myself and I've gained a much better understanding of how to market more effectively online. It doesn't take much of your time and quite frankly, it's fun.

Check out dmoz open directory project.

About The Author
Robert K. McCourty, is a founding Partner and Director of Marketing for Metamend Software and Design Ltd. The firm specializes in search engine optimization technologies and solutions for the improvement of web site placement within the Internet's top search engines.

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