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Strategies for Turning a Simple Startup Idea into a Thriving Business

So, you’ve got a great business idea you’re sitting on and trying to piece together everything you’ll need to turn it into an actual business. But before you get ahead of yourself, it’s important to carefully consider all the essentials. While a great idea on its own is a necessary starting point as a new startup business, for it to be successful...

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Impactful Trends in Hospitality and Tourism Marketing

What’s Driving the Latest Tourism and Hospitality Marketing Trends? For all the challenges in the hospitality industry, there are tremendous opportunities, especially for organizations with a digital-first approach. Aggregated hotel, travel, and tourism statistics indicate substantial changes in how and where hospitality marketers are finding...

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Subscription Fatigue and What Companies Can Do About it

You subscribed to Netflix because you like to be entertained. Next came Spotify for your music, HelloFresh for your dinner plans and Apple Fitness for your physical health. Before you realized it, you were spending $50, $100, or perhaps even more every month. Subscription fatigue is a real thing, it’s not your imagination. Subscription business...

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